Cold Calling Best Practices

Cold Calling Best Practices

Turn Cold Calls into Warm Connections: Master Proven Techniques to Drive Revenue and Build Lasting Relationships.

  • 2 modules
  • 1 hour
  • Premium
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  • Effective frameworks for success: Learn structured approaches to cold calling, from preparation to follow-up, to ensure every call has maximum impact. If you have to do it, do it right.
  • Crafting the perfect call script: Overcome AI with tested human communication. Discover how to create engaging, personalized scripts that leave prospects interested and eager to continue the conversation.
  • From fear to revenue: Build confidence by reframing cold calling as a service-focused activity and developing strategies to handle objections and negativity.

Investment $800 USD

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Why Invest in Cold Calling Best Practices?

Let’s face it: In a world of LinkedIn messages and emails, most recruiters are fighting over the same people using the same channels. Meanwhile, top billers are loudly building their pipelines through precise, powerful cold calls which cut through the noise.

Think of it this way. If you’re sitting at your desk, and you email dings while your phone starts ringing, most people look to the phone first. While your competitors send their 4th follow-up email, you could be having real conversations that lead to real placements. This isn’t about “smiling and dialing” – it’s about mastering the science of human connection in an increasingly disconnected market.

This program gives you:

  • Amazing openers and fall back scripts. Knowing what to say wins the day.
  • Word-for-word scripts for turning “I’m not interested” into “Tell me more”
  • The exact process our top billers use to make 2x the calls in half the time
  • A proven framework for turning cold calls into warm, exclusive job orders

What makes this different:

  • No theory – just battle-tested techniques from recruiters billing $500K+ annually
  • You will leave knowing some of the scripts would work even on you
  • Focus on both candidate AND client cold calls (most programs only cover one)

Whether you’re new to recruiting or looking to break through a billing plateau, these methods will transform your cold calls from anxiety-inducing tasks into your most reliable source of placements.

Note: This isn’t about just making more calls – we can tell you that in one sentence. It’s about making the right calls, with the right message, to the right people. Our participants often report success within a day!

Program Syllabus

  1. Understanding Cold Calling Myths

    • Debunking common misconceptions: Why cold calling is not dead.
    • Exploring the statistics that prove its ongoing effectiveness.

  2. Preparation for Success

    • The night-before checklist: Setting up your prospecting pipeline.
    • Using profiles and tools to enhance call efficiency.

  3. Perfecting Your Script

    • Key elements of an effective script: Structure, tone, and flexibility.
    • Using soft language and active listening to build rapport.

  4. Handling Objections and Negativity

    • Transforming rejection into opportunities for engagement.
    • Techniques for staying calm and professional during difficult calls.

  5. Building Relationships Through Calls

    • Shifting the focus from transactions to connections.
    • How to create trust and credibility with every interaction.

  6. Improving Conversion Rates

    • Timing your follow-ups and utilizing multi-channel touchpoints.
    • Analyzing call outcomes to refine strategies.
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What Recruiters Are Saying

Here’s what top recruiters say about Jason & Tricia

Cara Houshmand
Accountants One
"I highly recommend Tricia and Jason’s eSSentials: An Intro to eSourcing. It is much more than Boolean searching and they delve into the why’s and how behind it so you walk away with a deep understanding and ability to effectively put all of the information together. I was finding better candidates after week 1, 4 sessions later and I am routinely finding those “purple squirrels” in less time that it used to find mediocre candidates. Tricia title of Master of sorcery is well deserved."

Matthew Moses
DPR Construction
"Nine years. I believe it’s been nine years since my first eSSentials class with Tricia and Moore eSSentials. Nine years on, and I still make daily use of the tools she and Jason taught, and continue to teach as the course evolves. Her depth of knowledge of the subject matter obviously comes from years of practical experience. I’ve found Tricia’s ability to clearly and patiently explain the content with just the right amount of wit injected to be her greatest gift. The tools Moore eSSentials teaches are, in my opinion, required learning for any recruiter who wants to run an efficient, effective, and authentic/human practice. You set the goals that are right for you and your business, and they’ll provide you the tools to make it happen!"

John Mein
Mein Executive Talent
"I just completed the 4 week Moore Essentials Sourcing Class and it was outstanding! Tricia and Jason are obvious experts in the field of recruiting from soup to nuts. They work so well together that the class is a joy to attend. I have been a recruiter for only two years and I learned so much from them. Another much more senior recruiter friend of mine had us sign up an Indian sourcing firm for $1500/month and the candidates they supplied were sub-par. Using the tools and techniques I learned from Tricia and Jason, I am now enabled to find far more and better candidates on my own. Both Tricia and Jason went out of their way to help every student in the class understand and use the concepts."