MPC Marketing The Right Way

Turn your best people into business opportunities with proven MPC strategies that actually work

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Strategic MPC use and timing: Understand the specific scenarios where marketing a candidate is appropriate and how to identify these opportunities.
High-Impact Messaging Converts: Create compelling candidate presentations which spark immediate client interest and showcase your strategic value (includes ready-to-use templates)
Powerful Implementation Framework: Gain insight into the common pitfalls of MPC marketing and how to navigate them with the right techniques and strategies.

Investment $1500 USD

Why You Should Invest in MPC Marketing?

If you’ve worked with us for more than a minute you know we usually advise AGAINST marketing a candidate. Investing in MPC (Most Placeable Candidate) marketing can be a strategic advantage in specific recruitment scenarios, particularly when you have an exceptional candidate whose skills and experience align perfectly with high-demand roles in your market. By proactively marketing these candidates, you can establish valuable relationships with clients who may not even realize they need such talent until it’s presented to them. But only if you choose the right candidates and the right time. We’ll help you:

This approach positions you as a consultative partner rather than a transactional recruiter, helping to build credibility, open new opportunities, and create a stronger pipeline of placements. When done correctly, MPC marketing can drive faster placements, increase your agency’s visibility, and encourage long-term client trust. When done poorly, it is a transactional “who wants a chicken” led by your candidate towards clients they choose. Which do you do?

Program Syllabus:

Introduction to MPC Marketing
- Why MPC marketing matters and when to use it effectively.
- Common misconceptions and pitfalls to avoid.
Defining the Marketable Candidate
- Key traits and qualifications of candidates worth marketing.
- Screening for cooperation, exclusivity, and realistic expectations.
Crafting the Candidate Narrative
- Building resumes and presentations that showcase quantifiable results.
- Highlighting both tangible and intangible strengths for maximum appeal.
Innovative Presentation Techniques
- Using video, personalized landing pages, and digital proposals to stand out.
- Structuring outreach to engage hiring managers effectively.
Outreach Strategies for Success
- Developing targeted company lists with candidate input.
- Approaching decision-makers with confidence and professionalism.
Follow-Up and Relationship Building
- Managing candidate-client interactions for optimal outcomes.
- Building long-term trust and credibility through thoughtful follow-ups.

Unlock the full potential of MPC marketing and elevate your recruitment game. Sign up now to learn how to market the right candidates the right way and achieve outstanding results!

What Recruiters Are Saying

Here’s what top recruiters say about Jason & Tricia

Cara Houshmand
Accountants One
"I highly recommend Tricia and Jason’s eSSentials: An Intro to eSourcing. It is much more than Boolean searching and they delve into the why’s and how behind it so you walk away with a deep understanding and ability to effectively put all of the information together. I was finding better candidates after week 1, 4 sessions later and I am routinely finding those “purple squirrels” in less time that it used to find mediocre candidates. Tricia title of Master of sorcery is well deserved."

Matthew Moses
DPR Construction
"Nine years. I believe it’s been nine years since my first eSSentials class with Tricia and Moore eSSentials. Nine years on, and I still make daily use of the tools she and Jason taught, and continue to teach as the course evolves. Her depth of knowledge of the subject matter obviously comes from years of practical experience. I’ve found Tricia’s ability to clearly and patiently explain the content with just the right amount of wit injected to be her greatest gift. The tools Moore eSSentials teaches are, in my opinion, required learning for any recruiter who wants to run an efficient, effective, and authentic/human practice. You set the goals that are right for you and your business, and they’ll provide you the tools to make it happen!"

John Mein
Mein Executive Talent
"I just completed the 4 week Moore Essentials Sourcing Class and it was outstanding! Tricia and Jason are obvious experts in the field of recruiting from soup to nuts. They work so well together that the class is a joy to attend. I have been a recruiter for only two years and I learned so much from them. Another much more senior recruiter friend of mine had us sign up an Indian sourcing firm for $1500/month and the candidates they supplied were sub-par. Using the tools and techniques I learned from Tricia and Jason, I am now enabled to find far more and better candidates on my own. Both Tricia and Jason went out of their way to help every student in the class understand and use the concepts."