Nurture Campaign Development With AI
Nurture Campaign Development With AI
Transform Your Outreach Strategy with Effective Nurture Campaigns
- 10 modules
- 1 hour
- Premium
- Create consistent, high-value content: Learn how to develop targeted, valuable communications to keep potential candidates and clients engaged over the long term.
- Understand audience segmentation and targeting:Master the process of defining and refining your audience to ensure content relevance and maximize engagement.
- Automate your nurturing efforts: Equip yourself with the tools and best practices for building and deploying nurture campaigns that keep you top of mind without constant manual effort.
Investment $400 USD
Why Invest in a Nurture Campaign Program?
The Brutal Truth About Modern Recruiting:
- 80% of placements come from candidates you’ve been nurturing
- In-demand people are getting 15+ reach-outs per week
- Manual follow-ups are killing your productivity
- Everybody expects personalization at scale, yet is suspicious of AI
When we have a role to fill, we want great people now. Sadly, “activating” a person from stranger to potential candidate, to active job seeker takes time. Being the vendor of choice when a new role pops up takes familiarity. Staying top of mind with your audience is critical. Nurture campaigns are powerful yet underutilized tools which allow recruiters to build long-term relationships, reinforce their expertise, and maintain contact with potential candidates and clients.
This program takes you through a step-by-step guide on building comprehensive nurture campaigns, from identifying your target audience and their pain points to creating compelling content and automating the delivery process. You’ll use AI in a way which never looks or feels artificial to the reader. Learn how to maintain familiarity with future leads without overwhelming your resources, ensuring you remain the go-to solution when opportunities arise.
Program Syllabus:
- Foundation and Understanding Nurture Campaigns:
- The fundamentals of nurturing: staying top of mind without being intrusive.
- Overview of effective content types and delivery cadences.
- Audience Avatar Development:
- How to define your ideal client or candidate persona.
- Techniques to identify key pain points and align your messaging.
- Content Creation and Automation:
- Developing a year-long content plan tailored to your audience’s needs.
- Using AI tools to generate compelling content quickly.
- Implementation and Delivery Tools:
- Setting up automated systems with tools like Instantly.ai and AWeber.
- Best practices for monitoring performance and fine-tuning campaigns.
- Case Studies and Troubleshooting:
- Examples of successful nurture campaigns.
- Solutions for common challenges and refining strategies for better engagement.
What Recruiters Are Saying
Here’s what top recruiters say about Jason & Tricia
Matthew Moses DPR Construction "Nine years. I believe it’s been nine years since my first eSSentials class with Tricia and Moore eSSentials. Nine years on, and I still make daily use of the tools she and Jason taught, and continue to teach as the course evolves. Her depth of knowledge of the subject matter obviously comes from years of practical experience. I’ve found Tricia’s ability to clearly and patiently explain the content with just the right amount of wit injected to be her greatest gift. The tools Moore eSSentials teaches are, in my opinion, required learning for any recruiter who wants to run an efficient, effective, and authentic/human practice. You set the goals that are right for you and your business, and they’ll provide you the tools to make it happen!"
John Mein Mein Executive Talent "I just completed the 4 week Moore Essentials Sourcing Class and it was outstanding! Tricia and Jason are obvious experts in the field of recruiting from soup to nuts. They work so well together that the class is a joy to attend. I have been a recruiter for only two years and I learned so much from them. Another much more senior recruiter friend of mine had us sign up an Indian sourcing firm for $1500/month and the candidates they supplied were sub-par. Using the tools and techniques I learned from Tricia and Jason, I am now enabled to find far more and better candidates on my own. Both Tricia and Jason went out of their way to help every student in the class understand and use the concepts."
Cara Houshmand Accountants One "I highly recommend Tricia and Jason’s eSSentials: An Intro to eSourcing. It is much more than Boolean searching and they delve into the why’s and how behind it so you walk away with a deep understanding and ability to effectively put all of the information together. I was finding better candidates after week 1, 4 sessions later and I am routinely finding those “purple squirrels” in less time that it used to find mediocre candidates. Tricia title of Master of sorcery is well deserved."