MARS3

Empowering Search Firms to Achieve More

The Only Organizational Development Framework Built to Scale Your Team, Efficiency, and Revenue

If you’re like most search firm owners, you’re constantly juggling the demands of running your desk, managing your team, and trying to grow your business. It can feel like there’s never enough time in the day, and you’re always putting out fires instead of focusing on what really matters.

Your team doesn’t have the training and support they need to run a desk without you. That’s the problem. You’re the bottleneck, and it’s holding you back from scaling to the next level. Whether you already have a small team, or you’re a solo practitioner and want to grow, the problem is often the owner. (Sorry to be the bearer of bad news, but you likely already know this deep in your heart.) 

What's Included in MARS3?

This is the most comprehensive development framework in the recruiting industry and the only membership you’ll need for training and support. Below, you’ll find details on each aspect of our member benefits which include all our training programs, AI and Sourcing tools, 8 weekly sessions and 2 monthly sessions. Here’s more detail:

Management, AI, Recruiting, Sourcing, Sales, and Support. Everything a recruiter needs to be successful, except doing the work for you. For more than 30 sessions a month, we are here to help you be more successful in every way. (Legally and for safety reasons we can’t say we strap a rocket to your business and blast you to new heights.)

Monday through Friday, live support for you and your team to ask any questions about any aspect of your desk or deals. Jason & Tricia run these sessions and provide the continual training and development your team needs. These Spotlight sessions happen at the following times and typically run 45 to 90 minutes each, depending on the needs of the group.

  • Monday – 9am CT
  • Tuesday – 1pm CT
  • Wednesday – 1pm CT
  • Thursday – 7:45 am CT
  • Friday – 10am CT
On Wednesdays at 3pm CT, Jason & Tricia lead a live session on Artificial Intelligence. They cover the changes to the major models, AI news from the week, and then open the floor for AI Spotlights. This enables everyone to ask specific questions around different use cases and have live support for all they are trying to accomplish with AI.
On Mondays at 11am CT, Jason & Tricia host a live open sourcing session. Recruiters bring their sourcing questions and open jobs. We solve their problems and do their sourcing for them, providing them with the search strings for their existing jobs. This sets up the week for your entire team.
On Tuesdays at 11am CT, Jason & Tricia go deep on one topic in the recruiting industry. For those who want to continually learn and improve their desks, it takes almost three years to complete the full library, and we still continually develop new content as things change and develop in our world. This is how your team stays on top of their development without completing any of the major programs.
Typically, on a Friday once a month, Jason & Tricia lead a session on personal development. Past topics have included Developing Discipline, Recruiting with ADHD, and the Six Human Needs. These are sessions around becoming the best version of yourself and overcoming limiting beliefs.
On a Saturday morning, once a month, and only for Owners. This is a session where we come together to discuss working on the business instead of in the business. We cover more strategic initiatives such as hiring, performance, termination, outsourcing, marketing, metrics, and managing your life as an owner.
As the most requested program (we didn’t already provide), we’re pleased to announce the completion of Introduction to Recruiting. This 10-hour program is what you will use to start the training process for new recruiters. It helps them understand what our industry is, the recruiting process and all the vernacular they need to be successful.
Sourcing is a necessary, time-consuming evil and has a direct impact on the volume of deals you can close. We make it so you never run out of qualified candidates to call. This 15-hour training program we’ll teach you the fundamentals of Boolean, defining your sourcing strategy, and how to see everyone on LinkedIn, ZoomInfo and Apollo without a paid upgrade. We find directories and attendee lists, contact information, and competitive data to provide for clients. And you have weekly support. Recordings are available and this session is taught live once a year. This is the best sourcing program in our industry.
Every search string has two parts to it – the Base string and the Face string. The Base is how you tell Google to only give you results that are individual profiles on LinkedIn in a specific location. The Face of the string describes the candidate or client you need. Our eSourcing Tool sits in your browser and over 25 Base search strings are prebuilt for you. This enables you to find hundreds of candidates in 5 minutes. The tool is not subscription-based, and once you have it you can keep it.

Some recruiters decided to skip the computer age, but you don’t hear much about them anymore. We are big believers in AI, and the application of AI to a recruiting desk. We taught our first class on ChatGPT in March of 2023, and we’re on Version 5.0 of that program (as of March of 2025). The Academy has over 150 hours of training and includes the instructions and prompts for over 70+ use cases for recruiters. Our primary focus is optimizing your desk and influence through the use of ChatGPT, Claude and Gemini. And you have weekly support. This isn’t just the best AI program in recruiting, it’s the best AI program in any industry. Whether you like it or not, AI is here, and this is the best way to be informed and competent in a new age.

Writing the instructions, or prompts, is typically the hardest part of optimizing with AI. Understanding the nuances of semantics and how the LLMs are going to best perform is critical to having usable and effective output. We identified over 70 different use cases and built a browser-based tool, organized by the recruiting process, to make it easy for you to access all our GPTs for specific uses. The tool is not subscription-based, and once you have it you can keep it.
In this 15+ hour program, we cover everything from the messaging for electronic solicitation, what to say when they answer, the full discovery process, proposal templates, terms negotiation, and onboarding. The approach is consultative, non-MPC focused, with the intent of premium fees to include engagement fees or retainers. This is the best sales training in the recruiting industry. Recordings are available and this session is taught live once a year.
In this 12+ hour program, we cover the full recruiting process. From cold emails and cold calls, to what to say when they answer, handling objections, the full interview process, prepping, debriefing, negotiation, closing, counteroffers and resignation prep. This is a comprehensive program for recruiters to learn our counter intuitive (and highly profitable) approach to running a recruiting desk. Deals will happen easier, faster and you’ll have more repeat business. The best business development is consistent delivery.
In this 14+ hour program, write a complete life and business plan. You’ll go through a detailed and proven process of identifying what you want in life and business and build a plan to achieve it. There are very specific elements around how to prioritize your time, specifically to optimize placements. This session is offered in a recording and is taught live every December.
For the last four years, Jason & Tricia have taught Deep Learning on Tuesdays and every session has been recorded. Some are no longer relevant, whether they deal with Covid, a recession or the FTC ban on non-competes that never came to fruition. Everything still relevant is available to you with your MARS3 membership. Here’s a small sample of the topics we covered in Deep Learning, which exist in our training library:
  • Year-End Business Development
  • New Candidate Messaging
  • Candidate Prep to Increase Offers
  • BD Best Practices
  • Time Management
  • Cold Calling Best Practices
  • Defining a Sourcing Strategy
  • Holiday Messaging
  • Finding Contact Information
  • Approaching Passive Candidates
  • Discovery Calls
  • Question-Based Selling
  • Efficiency Hacks
  • Shiny Object Syndrome
  • Thinking Time
  • Conference Management
  • Building a Nurture Campaign
  • Quieting Your Inner Critic
  • MPC Marketing (4-part series)
  • Building Trust with Candidates & Clients
  • Effective Outsourcing
  • New Client Messaging
  • Write a Book for BD with AI
  • Interviewing Best Practices
  • Video Best Practices
  • Influencing Gatekeepers
  • Hiring Someone You Love
  • Closing with a Decision Making Matrix
  • Raising Prices & Mandating Retainers
  • Detecting Lies
  • Effective Proposals
  • Permission-Based Selling
  • Presenting the Opportunity
  • Ethical Bribes for BD
  • Creative Fee Structures
  • Sales Assets for Recruiters
  • Leveraging Your Voice
  • Client Reporting Best Practices
  • Selecting an ATS
  • Email Deliverability
Each Sunday morning, at 7am CT, you’ll receive a link to the Weekly Update. In this newsletter, we share what’s coming up this week, what we covered last week, 2 – 4 articles or videos we’ve developed based on trends we see, and then we aggregate the news in what we call Tidbits. These are live links to other people’s content we think is relevant and important. Tidbits is divided into Recruiting, AI, and General, and we give you an asterisk if we think the article should be shared with candidates or clients or possibly repurposed using AI.

In developing a solution to enable search firms to scale, we recognize each of you has different challenges and are at different points in your journey. By providing daily support, we feel we can give you the customization you need, but we still wanted you to have predefined training paths. Some of the paths we’ve developed include:

  • I’m brand new to recruiting, get me started.
  • I’m a solo practitioner and want to scale my firm.
  • Make me more efficient.
  • Blow my mind.
  • I’m struggling to find good clients.
  • I’m struggling to find good candidates.
  • No one is returning my calls or emails.
  • I’ve lost my mojo and need to find it again.

Why Should You Join?

  • See an immediate ROI - most clients make back their investment within 90 days, often from a single extra deal.
  • Upskill your whole team in core competencies like recruiting, sourcing, sales, and AI, without spending hours of your own time.
  • Get daily expert guidance on your toughest challenges from industry vets who've walked in your shoes.
  • Transform your life as a firm owner by freeing yourself from the day-to-day grind to focus on what matters most.
  • Implement premium pricing and finally charge what you're worth, with $100k+ fees and retainers in reach.
  • Improve retention and motivation by showing your team you're invested in their growth and success.
  • Gain a competitive edge by staying on the forefront of the trends and technologies shaping our industry.
  • Invest in your most valuable asset - your people - and watch your business thrive like never before.
  • Tap into an elite community of growth-oriented firm owners for support, partnership, and co-opetition.

That's Where MARS3 Comes In. MARS3 Stands For:

Management

AI

Recruiting

Sourcing

Sales

Support

It’s the only organizational development framework designed specifically for search firms who want to increase efficiency, boost productivity, and free up their time to focus on strategic growth (or their personal life.) We combine proven training, cutting-edge tools, and expert support to upskill your team in all the areas that matter most – sourcing, recruiting, AI, sales, and leadership.

The result? Your team runs their desks with confidence and competence, while you focus on landing bigger clients, securing retainers, and taking your firm to new heights. You implement premium pricing and finally charge what you’re worth. And you get back hours of your week to invest in the strategic activities that truly move the needle.

Best of all, you can experience MARS3 risk-free with our 30-day trial. You’ll get full access to our eight live weekly sessions, and you’ll see the value first-hand. Then, when you join for your first 6 months, you’ll unlock our complete library of 200+ hours of training content, as well as our game-changing AI and sourcing tools. You’ll also get a recording for each session, meaning you and your team can catch up at your own pace if you miss sessions. After 6 months, you’ll move to a flexible month-to-month membership that you can cancel anytime. We think we should be required to continue to provide value each month to continue to earn your business.

It’s time to stop settling for incremental gains and start experiencing the transformative growth that comes from investing in your most valuable assets – yourself and your team. Join the search firms who have made MARS3 their secret weapon and start scaling with confidence today.

MARS3 Success Stories

Mike Ruane
Mac & Fulton Talent Partners
"I participated in the eSSentials training program in January 2012, with Tricia and her partner, Jason, as the Trainers. Tricia was very knowledgeable in her training and methods; Tricia's training on advanced Boolean search strings for 'next-level' recruiting were very informative and have undoubtedly increased not only mine, but our entire recruiting staffs productivity and ability to source passive, and often hard-to-find candidates. I have lofty goals for annual billings, and I'm sure the methods and techniques learned through Tricia's eSSentials Training Seminar will assist me (and our company) in attaining this goal. Thank you for providing the 'building blocks' to continue down the path of success in our industry! I would recommend Tricia to any recruiter looking to improve their searching/ sourcing capabilities."

Patrick Corrigan
University of Missouri-Columbia
“I've had the privilege of working with Tricia as my business coach for over two years. It's hard to put into words the impact she's made on my entrepreneurial journey. Her ability to combine strategic vision with practical, actionable steps sets Tricia apart. She has helped me at every step, from the pre-launch company conception to rapid team expansion. Her deep understanding of the recruitment industry and business acumen provided uncanny insights. Beyond the business stuff, Tricia has been an invaluable sounding board and mentor. She's not afraid to challenge assumptions or push for better solutions but always does so constructively and with the business's best interests in mind. If you're in recruitment, Tricia is the person you want in your corner. Her impact on our business has been transformative, and I couldn't recommend her more highly."

Scott Love
The Attorney Search Group
“Tricia's presentation to our difficult audience of seasoned and salty legal recruiters in a wonky room setup of an historic hotel's antique ballroom was both masterful in delivery and rich in content. She earned the trust and respect of the audience multiple times by effectively responding to several difficult questions from audience members, which were even asked in a challenging tone. I have never seen anything like this before and it was truly impressive to observe. Many other presenters would have simply eked out moderately acceptable answers to the cranky questioners, losing the frame of authority in front of the 300 people in the room. But not Tricia. At that point we all observed firsthand a rare mix of masterful stage presence, confidence, and technical competence in how she responded. Tricia offered both gravitas and grace through her command of the room, respecting the questioners but still maintaining and even increasing in her credibility and like-ability with the room. This won the audience over, again and again, with each point she made for the rest of her presentation. Her technical expertise, credentialed authority on her subject matter, and her friendly ease of presenting with warm audience engagement makes her my top choice in a speaker. I highly recommend Tricia Tamkin for any business meeting looking to boost skill with A.I., tech, and related topics."

Christina Moffett
Master Life By Design LLC
“Working with Tricia has transformed my business! This program is worth its weight in Gold! Highly recommend."

Ankita Sherkhane
Thompson Rivers University
“It was great getting trained from Tricia and Jason. They both are really good at what they do. Just give them your job requirements and they will come up with good Boolean strings and you would find people. Thank you both."

Jennifer Meyer, CSM
Govig & Associates
“I had the pleasure of collaborating with Tricia at Moore Essentials, and her expertise and insights were nothing short of transformative. Dedicated to elevating our game, she generously shared her time, tailored strategies to align with our objectives, and displayed an impressive knack for innovative thinking. Tricia's professionalism stands out in an industry where genuine commitment can be rare. She isn't just in it for business; she's passionate about uplifting the industry standard, making every interaction both meaningful and impactful. If you seek a strategist who truly understands and can pivot to meet unique challenges head-on, Tricia is your go-to. Our industry needs more trailblazers like her."

Anastasia Fairchild
Four Pillars Talent
“Tricia and Jason are the real deal! I was very skeptical at first about the investment that is required in order to begin their training. But my husband assured me that you have to continually invest in yourself to be successful in business and life. I trusted his decision and thus far have not been disappointed with the results. Over the course of a year, their business acumen and knowledge of the industry has fine-tuned my husband’s recruiting business elevating it to the next level. He has learned how to fine tune his craft. Tricia has a wonderful way of wordsmithing in a polite but firm way that is needed in the industry. And on top of it all, they are genuinely good humans. They value helping their community and go out of their way to help others. Wonderful people to work with, and I couldn’t be prouder of the growth I’ve seen in my husband as the result of having worked under them. "

Adrienne Archer
AVA Search Group
“When I first joined Tricia and Jason's AI4Recruiters class, I had very little knowledge of AI. This class has been incredibly enlightening and educational. Tricia is not only highly knowledgeable but is also so positive and approachable that she makes learning a breeze. I’m implementing AI in my business and witnessing its potential to drive growth. I recommend this class for recruiters looking to expand their understanding of AI's applications in our industry."

Cori Sachais
Mindful Recruiting Solutions
“AI is a game-changer for the recruiting industry and those who harness the latest tech trends truly shine. I have taken several recruiting training with Tricia and highly recommend all of them, including their newest offering, Ai4 Recruiters. This course offers pre-written prompts to help with so many areas of our business such as identifying companies for business development, crafting job descriptions that don’t just inform—they attract, developing sourcing strategies, creating proposals and so much more! For anyone serious about elevating their recruitment game and positioning themselves at the forefront of the industry, this AI Training Course for Recruiters is an investment worth making."

John C. Mein
Mein Executive Group
“Hi, everyone, I have attended and I am an ongoing student of Tricia's in AI4 recruiters and in coaching. Tricia's is a very knowledgeable instructor and coach and has been immensely helpful in teaching me how to use ChatGPT in my recruiting business and to be a far better recruiter. I highly recommend her! cheers, John"

Annette Eskenazi
Venture-6
"Tricia and Jason have been exceptionally valuable, offering comprehensive training in AI (chat) and adeptly navigating the updates with these tools. They consistently bring a ton of knowledge and resources to our community of talent partners every month. Their training program is tailored to all levels of expertise."

Steven Martin
AtWork Personnel | Veteran Owned
"Our office recently transitioned from low-skilled contract work to an executive search firm. The executive search requires a completely different mindset and a different set of skills with both marketing and sourcing than our old way of doing business. We took the courses for sourcing and marketing from Moore Essentials which provided us with a wealth of knowledge and provided us with the fundamentals for success. This was a great investment in our future and long-term growth. We highly recommend Moore Essentials to any recruiter, no matter their background or career stage."

Get Started Risk-Free

Sign up now and get:

  • 6 months of full access to MARS3 for you and your team
  • 30-day free trial - see the value before you commit
  • Cancel any time after 6 months with no long-term contract
  • Keep lifetime access to the AI4 and Sourcing tools

MARS3 Pricing

Solo

(1-2 people): $1,900 per month

ENROLL

Small

(3-10 people): $3,400 per month

ENROLL

Group

(11-20 people): $4,900 per month

ENROLL

Enterprise

(21+ people):

Contact for Pricing

Frequently Asked Questions

Whether you’re a solo practitioner or a large firm, a rookie or a veteran, MARS3 will meet you where you’re at. We’ve built it to solve the specific challenges recruiting firms face at all stages of growth. So the answer is yes – MARS3 will absolutely work for you. 

MARS3 is designed to scale with your firm. We offer plans for solo recruiters all the way up to enterprise organizations. Wherever you’re at in your growth journey, we have the tools and training to support you.
While every firm is different, most MARS3 members see results within the first 90 days – often in the form of a single extra deal that more than covers their annual membership fee. The more you engage with the program, the faster you’ll see a return.
MARS3 is not a CRM or ATS – it’s an organizational development framework. That means we focus on developing your team’s skills, processes, and performance. We believe a team that’s armed with the right training will outperform one that relies solely on tech.
We know time is your most precious resource as a search firm owner. That’s why everything in MARS3 is designed to save you time, not take more of it. Most of our members spend 3-5 hours per week engaged in the program and save countless hours in return.
We’ve built MARS3 to be truly ‘plug and play’. That means your team will have access to training and support that meets them where they’re at, in an engaging format that encourages adoption. Our average member invests 3-4 hours a week in the portal.
Yes, you can cancel at any time after your initial 6-month period. We’ll be sorry to see you go, but we make it easy to cancel right from your account dashboard – no awkward phone calls or emails required. You’ll still maintain access to any tools you’ve unlocked.
Your membership includes daily live support sessions, sometimes more than one in a day. Need extra coaching or consulting? Add on 1:1 sessions with our team for personalized guidance.
No, there are no long-term contracts or commitments. After your initial 6-month membership, you’ll move to a flexible monthly subscription that you can cancel anytime. We never pressure or ‘lock’ you into staying – we’d rather earn your business every day.
You can add and remove team members at any time from your account dashboard. If your new headcount moves you into a new pricing tier, your monthly membership cost will be prorated and adjusted accordingly for the next billing cycle. It’s completely seamless!
Need to hit the brakes for a month or two? No problem – you can pause your membership at any time. You’ll lose access to the training and live sessions, but you won’t be billed while your account is paused. Just come back and unpause when you’re ready to jump back in!
We accept all major credit cards, as well as ACH transfers for annual memberships. Need a custom invoice or have a special billing situation? Contact our finance team any time and we’ll make it happen.
Yes, all of MARS3 is designed for virtual teams! The training, tools, and support are 100% digital and available anywhere, any time. Many of our most successful members have fully remote teams spread across multiple continents.
MARS3 was developed by Tricia Tamkin and Jason Thibeault, the most recommended trainers in the recruiting industry. With over 45 years of experience owning, operating, and growing search firms, they’ve been where you are and built MARS3 to solve the real challenges firm owners face.
MARS3 includes a mix of live sessions, interactive workshops, on-demand modules, group coaching calls, and 1:1 support. You can engage with the program in the way that works best for you and your schedule. All live sessions are also recorded in case you miss one.
We add new training content, tools, and resources to MARS3 every single week. You’ll have access to it all through our easy-to-use membership portal, and we’ll highlight the latest additions in our weekly newsletter and roundup sessions.
We’ve designed our tools and training to be accessible and user-friendly for all skill levels. If you can use email and social media, you can use MARS3. And if you ever get stuck, our team is here to walk you through it step-by-step.
Yes, we offer a 10% discount for annual memberships paid in full. That’s 2 months free compared to paying monthly. Contact us to get your custom annual quote and see if it’s right for your firm.
Still have questions? Our team is standing by to help. You can reach us any time at tricia@mooreessentials.com or call Tricia directly, as she answers her own phone – 630.240.4454. Don’t be shy – we’re here to help you make the best decision for your firm.

MARS3 is an acronym that represents the core focus areas of our program:

    • Management
    • AI
    • Recruiting
    • Sourcing
    • Sales
    • Support

These are the key areas we believe search firms need to excel in to achieve sustainable growth and success. Our training, tools, and support are designed to uplevel your team’s skills in each of these critical functions.