There’s an elephant in the room. The adoption of AI is having a big impact on our industry and it’s going to continue. Let’s break down what’s really happening and how you can stay ahead of the game.
First things first. Traditional roles are taking a hit. Here are the stats:
Writing jobs? Down 30% since ChatGPT showed up. Graphic design? Dropped 17% thanks to AI art tools. But here’s the thing – the market isn’t dying, it’s just changing lanes. And honestly? That’s where we come in.
Your clients are still hiring, but they’re looking for different kinds of people now. They want candidates who can do it all – the traditional stuff plus working with AI tools. Jason has been saying it for years – why would you hire someone without AI skills right now? You wouldn’t.
For the coveted AI jobs, there’s been an increase of 8.5% more people fighting for each role. But here’s the silver lining – companies are willing to pay more (6%+ more) for people who can handle more complex work.
When you’re looking for good people, look for these three things:
- People who can wear multiple hats (the days of one-trick ponies are over)
- Candidates who already use AI tools like ChatGPT in their work
- Folks who’ve shown they can roll with the punches when things change
Here’s how we need to position:
Know Your Stuff
Stay up to date with AI trends, but don’t just read about them – understand how they’re actually being used in different industries. Your clients will love you for speaking their language and understanding their needs.
Be the Voice of Reason
Help your clients see that AI isn’t about replacing entire teams – it’s about making them stronger. Share examples of companies that are doing it right by combining human talent with AI tools.
Focus on the Future
Keep an eye out for people who are:
- Already teaching others about AI