Telling isn't Selling

An infomercial is a lecture. The problem with lectures is they aren’t interactive. Sure, Billie Mays tried to ask and answer the questions he thought you might have. But you didn’t get to interact. Now we’ll never know if Oxi-Clean can erase dried on Mighty…

Fixing Bad Emails

I get a lot of bad emails. From messages clearly sent by Russian spammers, to awful newsletters that I have no recollection of signing up for, to marketing emails clearly meant for someone else. They all have some common themes. You can avoid a lot…

A New Niche

Recruiting is hardly considered a calling. Some professions we can accept this – military, police, clergy. People may have calling, a deep innate desire to be that when they grow up. But few, if any, children daydream of growing up to be a recruiter. We…

A Friend in Good Times

Picture yourself a high school student. You and a friend decide to join something together. Football, cheerleading, the school play – it doesn’t matter. You get in, and they don’t. Then they never speak to you again. Were they ever really your friend? I bet…

The Competition

An iPhone looks basically like a Samsung. There, I said it. Flat vertical rectangles with rounded corners. For all the hype, the bluster, they’re similar looking devices built to have nearly identical functions. There have been smartphones which don’t look like this. If you’re bored…

Getting Great Service

Tricia and I were out to dinner recently. At the end of the night, after Tricia had paid the tab, the server (I’ll call her Maggie) was especially attentive. I’m sure you know, that’s not always the case. They have other tables, and those drink…