Survivor Bias

In WWII, a consideration was made to reinforce planes which had returned from missions against the Nazis in all the areas where they’d been shot. That is, until it was pointed out that those were the planes which survived. You don’t really know where the…

Recession Proof?

We’re designed to always be looking for the next problem, and we’re hearing a lot of talk while we travel this summer about the next recession. Some experts say it will be a global one hitting in 2020, others say it’s already arriving. But right…

Telling isn't Selling

An infomercial is a lecture. The problem with lectures is they aren’t interactive. Sure, Billie Mays tried to ask and answer the questions he thought you might have. But you didn’t get to interact. Now we’ll never know if Oxi-Clean can erase dried on Mighty…

Fixing Bad Emails

I get a lot of bad emails. From messages clearly sent by Russian spammers, to awful newsletters that I have no recollection of signing up for, to marketing emails clearly meant for someone else. They all have some common themes. You can avoid a lot…

A New Niche

Recruiting is hardly considered a calling. Some professions we can accept this – military, police, clergy. People may have calling, a deep innate desire to be that when they grow up. But few, if any, children daydream of growing up to be a recruiter. We…

Easily Get Mobile Numbers

It’s a question I get asked at some point from most of the people we train: How do you find cell phone numbers? And it should be. Whether for candidates or clients, they almost certainly carry a smartphone with them all of the time. And…

A Friend in Good Times

Picture yourself a high school student. You and a friend decide to join something together. Football, cheerleading, the school play – it doesn’t matter. You get in, and they don’t. Then they never speak to you again. Were they ever really your friend? I bet…