Survivor Bias
Subscribe In WWII, a consideration was made to reinforce planes which had returned from missions against the Nazis in all the areas where they’d been shot. That is, until it…
Recession Proof?
Subscribe We’re designed to always be looking for the next problem, and we’re hearing a lot of talk while we travel this summer about the next recession. Some experts say…
I just can’t work for you
This week we were asked one of the toughest decisions around business development. How do you let a potential client know you won’t be doing business with them?
Telling isn’t Selling
Subscribe An infomercial is a lecture. The problem with lectures is they aren’t interactive. Sure, Billie Mays tried to ask and answer the questions he thought you might have. But…
Automate What?
Subscribe I saw an article recently which caught my attention. The headline was, “3 Time-Consuming Tasks Recruiters Should Be Automating in 2019.” Catchy, and hopefully with something interesting inside.The first…
Fixing Bad Emails
Subscribe I get a lot of bad emails. From messages clearly sent by Russian spammers, to awful newsletters that I have no recollection of signing up for, to marketing emails…
A New Niche
Recruiting is hardly considered a calling. Some professions we can accept this – military, police, clergy. People may have calling, a deep innate desire to be that when they grow…
Easily Get Mobile Numbers
Subscribe It’s a question I get asked at some point from most of the people we train: How do you find cell phone numbers? And it should be. Whether for…
A Friend in Good Times
Subscribe Picture yourself a high school student. You and a friend decide to join something together. Football, cheerleading, the school play – it doesn’t matter. You get in, and they…
Bikinis, Recruiters, and Hard Work
Subscribe Two people are standing before you in bikinis, both in excellent shape. One has never had any problem staying fit. No matter what she eats, she’s always been thin.…
The Competition
Subscribe An iPhone looks basically like a Samsung. There, I said it. Flat vertical rectangles with rounded corners. For all the hype, the bluster, they're similar looking devices built to…
Getting Great Service
Subscribe Tricia and I were out to dinner recently. At the end of the night, after Tricia had paid the tab, the server (I’ll call her Maggie) was especially attentive.…