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Importance of Subject Lines

If they don’t open the email, your clever content becomes irrelevant. Without an open, we’ve got nothing. We often provide you with new subject lines and messaging throughout the year, but I spent some time this week reading and thinking about what causes someone to open an email. I came up with a bunch below and threw in a couple oldies but goodies for good measure.

Here’s what I’ve concluded:

  • Shocking & polarizing works but it’s scary.
  • Any fear works, FOMO or otherwise.
  • Measurable results can grab attention.
  • Addressing pain points is paramount.

And here are a few email subject lines you can play with:

  • Idea for your Manufacturing Product Manager
  • New solutions for scaling the Kraft team
  • My plan for reducing your attrition
  • My plan for increasing your efficiency
  • My plan for decreasing your recruiting cost
  • My plan for you to stop paying recruiting fees
  • Cut recruiting costs by 50%
  • Reduce hiring time to fill by 75%
  • Kraft + Moore eSSentials = Decreased recruiting costs
  • I’ll help you scale XYZ company
  • I’ll help you topgrade your department
  • Ethically replace your lowest producers
  • New strategies for higher caliber employees
  • Bill Smith loves us
  • FOMO is the worst, don’t miss this
  • Hire a (title) by the end of 2023
  • Are you spending too much time recruiting?
  • Recruiters suck
  • I hate recruiters
  • Frustrated with a lack of good candidates?
  • Pissed about sh*tty candidates?
  • (Competitior) made the right choice
  • What does (Competitor) know that you don’t?
  • Quick collab idea for (company name/person’s name)

It’s never a bad idea to test new subject lines in your cadences. Especially with people who haven’t responded up until this point. You have nothing to lose. 

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Tricia Tamkin, headhunter, advisor, coach, and gladiator. Tricia has spoken at over 50 recruiting events, been quoted in multiple national publications, and her name is often dropped in groups as the solution to any recruiters’ challenges. She brings over 30 years of deep recruiting experience and offers counsel in a way which is perspective changing and entertaining.

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