If they don’t open the email, your clever content becomes irrelevant. Without an open, we’ve got nothing. We often provide you with new subject lines and messaging throughout the year, but I spent some time this week reading and thinking about what causes someone to open an email. I came up with a bunch below and threw in a couple oldies but goodies for good measure.

Here’s what I’ve concluded:

• Shocking & polarizing works but it’s scary.
• Any fear works, FOMO or otherwise.
• Measurable results can grab attention.
• Addressing pain points is paramount.

And here are a few email subject lines you can play with:

• Idea for your Manufacturing Product Manager
• New solutions for scaling the Kraft team
• My plan for reducing your attrition
• My plan for increasing your efficiency
• My plan for decreasing your recruiting cost
• My plan for you to stop paying recruiting fees
• Cut recruiting costs by 50%
• Reduce hiring time to fill by 75%
• Kraft + Moore eSSentials = Decreased recruiting costs
• I’ll help you scale XYZ company
• I’ll help you topgrade your department
• Ethically replace your lowest producers
• New strategies for higher caliber employees
• Bill Smith loves us
• FOMO is the worst, don’t miss this
• Hire a (title) by the end of 2023
• Are you spending too much time recruiting?
• Recruiters suck
• I hate recruiters
• Frustrated with a lack of good candidates?
• Pissed about sh*tty candidates?
• (Competitior) made the right choice
• What does (Competitor) know that you don’t?
• Quick collab idea for (company name/person’s name)

It’s never a bad idea to test new subject lines in your cadences. Especially with people who haven’t responded up until this point. You have nothing to lose.