HR.com’s HR Research Institute’s latest study, HR.com’s Future of AI and Recruitment Technologies 2024-25, reveals a seismic shift in the adoption of AI in TA. The use of AI in hiring processes has nearly doubled in one year, soaring from 26% in 2023 to 53% in 2024.
Sure, adoption is great, but there are some significant issues.
Key Findings:
- Recruitment Tech Performance Lags: Only 45% of HR professionals rate their recruitment tech stacks as good or excellent—a slight increase from 39% last year. This leaves over half of organizations stuck at average or below-average levels, slowing their ability to attract top talent.
- Mismatch in Job Advertising Methods and Effectiveness: While 82% of organizations advertise jobs on their company website and 78% on job boards, only 32% and 53%, respectively, find these methods effective.
- Lagging Mobile Optimization: Only 50% of respondents believe their job application processes are optimized for mobile, leaving the other half struggling to catch up in a mobile-first world. This failure to leverage mobile recruiting results in missed opportunities to connect with a broader and more responsive talent pool.
- AI Adoption Drives Superior Results: Organizations with advanced recruitment technology are reaping the benefits of artificial intelligence. These companies are 33 times more likely to use AI for predictive analytics and 20 times more likely to leverage AI to enhance TA strategies.
“Recruitment technology is evolving, but many organizations are missing key opportunities to improve efficiency and candidate experience,” said Debbie McGrath, Chief Instigator and CEO of HR.com. “Our research underscores the urgent need for businesses to embrace cutting-edge tools, particularly AI and mobile optimization, to stay competitive in the war for talent.”
Where we love the adoption of AI inside of TA, they don’t really know what they’re doing. You often hear us tell you not to automate a process before the process is built and tested. There’s no need for automation for automation’s sake. This seems to be the case in internal talent acquisition.
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Tricia Tamkin, headhunter, advisor, coach, and gladiator. Tricia has spoken at over 50 recruiting events, been quoted in multiple national publications, and her name is often dropped in groups as the solution to any recruiters’ challenges. She brings over 30 years of deep recruiting experience and offers counsel in a way which is perspective changing and entertaining.