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Recruiting Marketing Benchmark Report 2024

An interesting report on 2024 Recruiting Marketing Benchmarks was published. It’s 37 pages. Here’s a summary (thank you, GPT)

The 2024 Recruitment Marketing Benchmark Report sheds light on significant shifts and trends within the recruitment landscape, signaling a move towards a more stable and predictable environment. One of the standout insights is the labor market’s stabilization, anticipated to reach a “beige” state in 2024. This equilibrium between demand and supply marks a departure from the volatility experienced in previous years, offering a balanced dynamic that could redefine recruitment strategies moving forward. Alongside this, key recruitment metrics such as cost-per- click (CPC), cost-per-application (CPA), and apply rates have seen a normalization, reflecting a more consistent and manageable landscape for recruiters and employers alike.

Another noteworthy trend is the reversal in the preference for mobile applications, with a notable increase in job seekers applying via desktop in 2023. This shift suggests that candidates may be adopting a more thoughtful and deliberate approach to their job searches, potentially influenced by the changing nature of the job market or the specific types of roles being sought. The report also highlights that job seekers are most active at the beginning of the week, with Monday and Tuesday being peak days for applications. This insight is invaluable for recruiters looking to optimize the timing of their job postings to capture the attention of potential candidates effectively.

The importance of job title clarity and brevity cannot be overstated, as the report indicates that shorter job titles generally attract more clicks. However, an exception is noted when job titles include salary information, suggesting that transparency regarding compensation can significantly enhance job ad performance. This finding aligns with the growing demand for pay transparency in job listings and underscores the need for employers to communicate compensation details clearly to attract potential applicants.

Geographic variations in recruitment costs and job seeker behavior underline the critical importance of tailoring recruitment strategies to specific markets. The report’s data reveals significant differences across states, highlighting the necessity for a localized approach to recruitment marketing. This insight, coupled with the unique challenges faced by the tech sector, which saw increased layoffs and a corresponding rise in apply rates and lower CPAs, provides a complex picture of the recruitment landscape, emphasizing the need for adaptability and strategic planning.

In conclusion, the 2024 Recruitment Marketing Benchmark Report offers a comprehensive overview of the current recruitment marketing landscape, providing crucial insights for employers and recruiters. The move towards a stable labor market, the shift in application methods, the significance of job ad content, and the importance of a localized and diversified recruitment strategy are among the key findings that can guide effective recruitment practices in the coming year. By understanding and leveraging these trends, organizations can better navigate the complexities of attracting and securing top talent in a competitive and ever-evolving market.

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Tricia Tamkin, headhunter, advisor, coach, and gladiator. Tricia has spoken at over 50 recruiting events, been quoted in multiple national publications, and her name is often dropped in groups as the solution to any recruiters’ challenges. She brings over 30 years of deep recruiting experience and offers counsel in a way which is perspective changing and entertaining.

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