Telling isn't Selling

An infomercial is a lecture. The problem with lectures is they aren’t interactive. Sure, Billie Mays tried to ask and answer the questions he thought you might have. But you didn’t get to interact. Now we’ll never know if Oxi-Clean can erase dried on Mighty…

Automate What?

I saw an article today that caught my attention. The headline was, “3 Time-Consuming Tasks Recruiters Should Be Automating in 2019.” Catchy, and hopefully with something interesting inside. The first of the golden three things we should be automating was “Candidate Registration.” You’ll see the…

Fixing Bad Emails

I get a lot of bad emails. From messages clearly sent by Russian spammers, to awful newsletters that I have no recollection of signing up for, to marketing emails clearly meant for someone else. They all have some common themes. You can avoid a lot…

A New Niche

Recruiting is hardly considered a calling. Some professions we can accept this – military, police, clergy. People may have calling, a deep innate desire to be that when they grow up. But few, if any, children daydream of growing up to be a recruiter. We…

The Recruiting Diet

Over 45% of the US population has losing weight on their list of 2019 resolutions. Almost half of the population. We’ve reached record numbers of obesity and every time you turn around there’s another fad diet on the market. Keto, Atkins, South Beach, Paleo, Weight…

Steve Finkel and My First Training

Over the holidays I’ve been having an electronic conversation with one of our students, Don, who’s an impressive guy. He’s a former Marine, Mechanical Engineer, Six Sigma Black Belt who’s done missionary work in Africa, builds and runs Christian schools, and owns a successful Global…

A Friend in Good Times

Picture yourself a high school student. You and a friend decide to join something together. Football, cheerleading, the school play – it doesn’t matter. You get in, and they don’t. Then they never speak to you again. Were they ever really your friend? I bet…