I just can’t work for you
This week we were asked one of the toughest decisions around business development. How do you let a potential client know you won’t be doing business with them?
Telling isn’t Selling
An infomercial is a lecture. The problem with lectures is they aren’t interactive. Sure, Billie Mays tried to ask and answer the questions he thought you might have. But you…
Automate What?
I saw an article recently which caught my attention. The headline was, “3 Time-Consuming Tasks Recruiters Should Be Automating in 2019.” Catchy, and hopefully with something interesting inside.The first of…
Fixing Bad Emails
I get a lot of bad emails. From messages clearly sent by Russian spammers, to awful newsletters that I have no recollection of signing up for, to marketing emails clearly…
A New Niche
Recruiting is hardly considered a calling. Some professions we can accept this – military, police, clergy. People may have calling, a deep innate desire to be that when they grow…
Easily Get Mobile Numbers
It’s a question I get asked at some point from most of the people we train: How do you find cell phone numbers? And it should be. Whether for candidates…
A Friend in Good Times
Picture yourself a high school student. You and a friend decide to join something together. Football, cheerleading, the school play – it doesn’t matter. You get in, and they don’t.…
Bikinis, Recruiters, and Hard Work
Two people are standing before you in bikinis, both in excellent shape. One has never had any problem staying fit. No matter what she eats, she’s always been thin. The…
The Competition
An iPhone looks basically like a Samsung. There, I said it. Flat vertical rectangles with rounded corners. For all the hype, the bluster, they're similar looking devices built to have…
Getting Great Service
Tricia and I were out to dinner recently. At the end of the night, after Tricia had paid the tab, the server (I’ll call her Maggie) was especially attentive. I’m…
Newsjacking Dangers
Newsjacking is a popular email sales technique. But it can backfire spectacularly. Be relevant, kind and appealing in your emails. Your clients will thank you.
Seeing Red
Even the colors used in advertising are meant to influence you. We'll teach you how to use these techniques yourself. But this post may leave you hungry for more.